Year 3 Success!

Year #3 of #womenonice Boasts Success on Mille Lacs

(Lake Mille Lacs, Minn.) Feb. 16, 2017 — This week marks the successful conclusion of the third year of #womenonice with The Women Ice Angler Project on Lake Mille Lacs. With event accommodations at McQuoid’s Inn and on-the-ice roads and service from Mac’s Twin Bay, this media event hit all the goals. This year, a focus on access to those with physical challenges brought special guest team member Ashlee Lundvall on board (@crownandcamo and #aredefinedlife). Author and public speaker, Lundvall used her Action Track all-terrain wheelchair to get around on the ice and snow, though she admitted to apprehension for her first-ever ice fishing adventure. “My goal was to learn everything I could, and I wheeled away with so much more than knowledge,” Lundvall said. “I gained the feeling of teamwork and empowerment, and a desire to help women everywhere (of any ability) experience the thrill of ice fishing. I can’t wait for my next time on the ice.”

The “a-ha” moments occur on the ice and frankly, in part because of the ice.

“There were so many things I felt were ‘too big’ for me: Mille Lacs was too big, towing my snowmobile seven hours by myself, hauling all my own gear, even leading our group across a huge ice heave,” said Bonnie Timm, Clam pro staff angler and participant for all three Women Ice Angler Project media events. “Not long ago it all would have been ‘too big,’ but the confidence I’ve gained has helped me so much. And my motivation grew even more when I met Ashlee and watched her accomplish so many things. She lives with no fear.”

A Barb Carey Media Production under the umbrella of the organization Carey founded, Wisconsin Women Fish, #womenonice utilized the new Big Foot Clam XL6000T hub-style shelter they called “the garage” for Ashlee and her all-terrain wheelchair. With 112 sq. ft. of fishable area, the garage shack panel unzips on the top and one side to hinge open. Access for a wheelchair worked great. “Ashlee could drive right in without a barrier, so then the question became ‘where are we going?’” said Carey. “Mille Lacs is a fish structure wonderland with so many places to fish, it was hard to choose from so many options, but with all of our shacks we had the mobility to get where we wanted and drill more holes. That’s what makes ice fishing a success.”

Mac’s Twin Bay road system worked great and they built a special bridge this year to cover a large crack. While on the move to another side of the lake, the group discovered their own ice heave with open water; that put a lump in everyone’s throat—but the fear didn’t stop them. Each was schooled in ice safety and carried picks and a throw rope. Several had a Nebulus, a compact bag that inflates from a CO2 canister. The lifeboat provides something to hold on to and makes crawling out possible in a worst-case scenario of breaking through. With no mishaps, these lady anglers forged ahead using common sense and safe ice skills to carry on—and they caught big, healthy walleyes and northern pike. Even a tullibee to win the dinosaur booby prize.

The goal of the Women Ice Angler Project is to encourage women to try ice fishing as well as mentor those who already enjoy it and want to improve their skills. “The other side of what we’re doing is to move the industry forward showing more women ice anglers,” said award-winning outdoor photographer Hannah Stonehouse Hudson. “We’re living this incredible dream, pursuing a sport we love. It’s good to have the stories and the photos to go with women ice fishing.”

Sponsors have access to high-quality photos for use in their social media and marketing efforts. “We’ve seen photos from previous years’ #womenonice events on product packaging, in tourism brochures, product catalogs, store banners and definitely in lots of social media,” said Rikki Pardun, Clam pro staff angler and the gal to claim the biggest fish of the weekend—a nice Mille Lacs walleye. “We didn’t measure or weigh it. Just snapped a picture and released it back.”

Two Clam and Vexilar pro staffers, Shelly Holland of Oak Grove, Minn. and Shantel Wittstruck of Sioux Falls, S.D. participated. It was year three for Holland and first year for Wittstruck. Also new this year was Cabela’s pro staffer Karen McQuoid. Karen and her husband Kevin own Mac’s Twin Bay out of Isle. “We have something truly special here in this world-class fishery and I had a great time sharing my hometown lake with the team.” Additional local support for the project came from Mille Lacs Tourism, Mugg’s of Mille Lacs and McQuoid’s Inn and Event Center.

Endemic sponsors value the videos and photos they gain from the media event, and tourism sponsors routinely pull many photos and use them in marketing efforts to showcase female anglers. Two media organizations followed the ladies for video coverage including OutdoorsFirst Media (for the third year with Steve and Keith Worrall) and this year Larry Smith with Larry Smith Outdoors. Video will appear at IceFishingFIRST.com as well as a future show on Larry Smith Outdoors on Fox Sports North and his YouTube channel. Also see video and photos at theiceangler.com and facebook.com/womeniceanglers.

All women anglers are encouraged to post their ice fishing photos and share their stories with #womenonice. “Our sponsors are totally behind the message women can and do enjoy this great sport,” Carey concluded. The Women Ice Angler Project sponsors include: Clam Outdoors, Vexilar, Jiffy, Aqua Vu, Nebulus, Honda USA, Outdoors First Media, The Great Wild Radio Show, Fish On Kids Books, Stonehouse Photography, WI Women Fish, McQuoid’s Inn and Event Center, Mac’s Twin Bay, Mugg’s of Mille Lacs and Mille Lacs Tourism.

Contact Barb Carey for more information at icefishher@gmail.com or call 608-692-7386.

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Mille Lacs – Our 3rd Annual Trip

Year #3  for Women Ice Angler Project

We are excited to head to Mille Lacs January Feb 9 – 12th, 2017 –   check out our shareable press release here:  WIAP 2017.

This year includes a new destination and – and 3 new team members!

 

(Lake Mille Lacs, MN) Feb. 3, 2017 — The Women Ice Angler Project is moving to Lake Mille Lacs for the third year of #womenonice. With another great line-up of sponsors, including McQuoid’s Inn and Event Center in Isle, Minn., this year’s media event is prepped for success. McQuoid’s will host the event February 8 – 12. “We’ve seen photos of our last two years of #womenonice showing up all over the place—big signs at Gander Mountain throughout the ice belt, for example,” said founder of WI Women Fish and the Women Ice Angler Project Barb Carey. “Improved product packaging, social media shares, catalog pages—it’s great to see more women on the face of ice angling and a lot of that has to do with our project’s success.”

This year, three new ice anglers are joining the crew, but they’re not new to enjoying the great outdoors with hunting and fishing. Ashlee Lundvall (@crownandcamo and #aredefinedlife), experienced a life-altering injury in high school. Since that time, she’s embraced life in a wheelchair and rustled up the gumption to do everything she set her mind to; hunting, fishing, living “out west with horses,” getting married and having a family, and so much more. She is an author and motivational speaker focusing on “A Redefined Life.” This winter, she’ll check one more item off her bucket list…ice fishing! Her action-track wheels will get the job done for mobility on the snow and ice. Ashlee said, “I am so excited to be a part of this project. Since my accident, I am always looking for fun ways to be involved in the outdoors, and I’ve never tried ice fishing. I hope it will inspire other people living with a disability to challenge themselves and always be brave enough to try new adventures.” The team is excited to use Clam’s Big Foot XL6000T Garage shelter, which has one end that unzips completely to make it easy for Ashlee to navigate in and out in her track chair.

Also on the team this year is Shantel Wittstruck from Sioux Falls, South Dakota. Shantel is the President of South Dakota Walleyes Unlimited, Pro Staff for Clam Outdoors, Vexilar, and Northland Tackle. She also executes sales and marketing for Adventuress Magazine. Experienced angler and Cabela’s Pro, Karen McQuoid, is able to bring local support as the owner of Mac’s Twin Bay Resort on Lake Mille Lacs.

The goal of the Women Ice Angler Project is to encourage women to try ice fishing as well as mentor those who already enjoy it and want to improve their skills. Plus, the other side of the coin is to move the industry forward showing women ice anglers in their marketing and social media work. “We’d like to introduce the passion of ice fishing and help take it to a new level for women,” Barb Carey said.

With an eye on the goal to showcase women in quality ice fishing photos for tourism and product promotions, award-winning outdoor photographer Hannah Stonehouse Hudson of Stonehouse Photography is part of why sponsors sign on. “The colder it is, the happier I am,” Hudson is known to say about her photography. She claims the light is better when it is really cold.

The women anglers for 2017 are Clam Outdoors Ice Team Pros Barb Carey and Shelly Holland, photographer Hannah Stonehouse Hudson, Clam and Vexilar Pros Shantel Wittstruck and Rikki Pardun, Clam power stick pro Bonnie Timm, Mossy Oak Pro Staffer and former Miss Wheelchair USA Ashlee Lundvall, and Cabela’s Pro Karen McQuoid.

Support for the project also comes from Mille Lacs Area Tourism Council.  Tina Chapman, Executive Director with Mille Lacs Tourism stated, “We are excited to host this event and show our area to women anglers. We are a great place to get out on the ice.” Sponsors value the videos and photos they gain with access as a sponsor. Tourism groups routinely pull many photos and used them in marketing efforts to showcase female anglers. A number of media outlets are lined up to cover the project.

OutdoorsFIRST Media will film the event for the third year, and will post photos, video, and stories about the adventure at IceFishingFIRST.com as well as theiceangler.com and facebook.com/womeniceanglerproject. OFM’s Keith Worrall is thrilled to be on board again, as women enjoying the sport is important to the family enjoying the sport. His websites reflect that family oriented commitment to ice fishing. “We want their photos and their stories this winter, too,” Worrall said.

Larry Smith Outdoors Television Show will also film an episode while fishing with the team. Larry Smith Outdoors, www.larrysmithoutdoors.com, makes it a point to include men, women and children in the 52 episodes they film each year. All shows can be seen on their YouTube channel right after they are aired. https://www.youtube.com/channel/UCOA92HuzX2JcwZ1VSuJuVdg

All women anglers are encouraged to post their ice fishing photos and share their stories by using #womenonice on social media platforms. You can find us on Instagram @womenonice, and at our official Facebook page, “Women on Ice” or @WomenIceAnglers. “Our sponsors are totally behind the message women can, and do, enjoy this great sport,” Carey concluded. The Women Ice Angler Project sponsors include Clam Outdoors, Vexilar, Nebulus Flotation, OutdoorsFIRST Media, Honda USA, The Great Wild Radio Show, Fish On Kids Books, Stonehouse Photography, WI Women Fish, McQuoid’s Inn and Event Center, Mugg’s of Mille Lacs, Mac’s Twin Bay and Mille Lacs Tourism.

Contact Barb Carey for more information at icefishher@gmail.com or call 608-692-7386.

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WIAP Wraps Up 2nd Annual Trip

(Lake of the Woods, Minn.) February 16, 2016 — Women Ice Angler Project is a wrap from Cyrus Resort on Lake of the Woods near Baudette, Minnesota. Gathering great photos of women in the sport of ice fishing, the ladies carried the message this sport is definitely for gals to enjoy. Eater-size walleye and sauger provided great meals and a trophy pike (successfully released) topped off the experience. “If we can encourage new women to try this sport, and at the same time raise the bar and mentor women who already love ice fishing but would like to take their passion to the next level, then we’ve succeeded,” Barb Carey said, founder of WI Women Fish and organizer of the Women Ice Angler Project.

An additional goal of the WIAP is to provide quality ice fishing photos showcasing women for tourism and product promotions. Award-winning photographer Hannah Stonehouse Hudson of Stonehouse Photography is part of why sponsors sign on. “The colder it is, the happier I am,” Hudson said. Enclosed find several incredible lo-res photos with more available from Hudson (higher resolutions by request). “I know that sounds weird, but often the light is just better when it is really cold.”

The women anglers were Clam Outdoors Ice Team Pros Barb Carey and Shelly Holland, outdoor writer Kristine (K.J.) Houtman, photographer Hannah Stonehouse Hudson, Clam power stick pros Bonnie Timm and Rikki Pardun, along with long-time fishing instructor Holly Hanson.

Cyrus Resort, a woman-owned lodge for year-round enjoyment on Lake of the Woods, hosted the event. “We were very happy to have this project here and the fishing was great,” owner Lori Vinje said. “There’s so much to offer in our area along with fishing year round: golf courses, small gift shops, snowmobile trails and Zippel Bay State Park. We were happy to see the PR-side of this kind of project to talk about our wonderful area. We want folks to know they’re welcome here all year.” The WIAP gave the accommodations and staff at Cyrus Resort two big thumbs up.

Vexilar appreciates the quality of photos available to sponsors. “We want to encourage anyone to get into fishing; whether different cultures or different ages. We want to support more women getting involved and empower them,” Corey Studer said, promotions manager at Vexilar. “I’m married to a beautiful wife and have two wonderful twin daughters who like to fish. This is a great fit for us.”

Support for the project came from Lake of the Woods, as well. “These ladies do a great job with PR as well as share the message to a group of people I might not be able to reach,” said Joe Henry, Executive Director with Lake of the Woods Tourism. “They’re capturing real life and it gives great ROI and helps us continue to build Lake of the Woods business down the road.” Henry values the videos and photos he has access to as a sponsor. “I’ve pulled many photos and used them in marketing. We always have a need for hi-res, professional photography—especially showing female anglers.”

Outdoor First Media filmed the event and will continue to post photos and stories about the adventure at IceFishingFIRST.com as well as theiceangler.com and facebook.com/womeniceanglerproject. “The biggest part is bringing women into the sport,” OFM’s Keith Worrall said. Built for the entire ice fishing community, IceFishingFIRST wants women to be more visible. “We want their photos and their stories this winter, too.”

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Our New Trailer

Barb picked up the new trailer today – and our new Chevy trucks are on their way to us as well.  We cannot thank our sponsors enough for the support!  We will all meet in a few days to head up north to Cyrus, so check our Facebook page for the latest adventures :).

 

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We’re headed to Cyrus on Lake of the Woods!

We’re excited to head to Cyrus Resort on Lake of the Woods this year!

 

 

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WIAP Press Release

We are getting ready to head out on the ice in a few weeks!

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Welcome

In January 2015, the Women Ice Angler Project had it’s first trip to Lake of the Woods, MN.  Started as a one time media event to create positive images of women in ice fishing, the Women Ice Angler Project has continued as a way to showcase women anglers doing what they do best on the ice.

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